If you’re planning on entering the fashion online market, there are many things you should get familiar with and research. The following e-commerce tips can help you incorporate yourself on the market easier.
Chose the e-commerce website to sell on
Creating your own e-commerce website and paying for your e-commerce marketing can be out of your budget at the moment. So instead, you can use famous platforms to sell your products on to reduce the additional costs. E-commerce website such as Ebay, Tradesy, and ThredUp give the perfect e-commerce solution for these cases. At a low cost, you can place your products on one of these sites and make a profit out of both designer clothes and accessories.
Sell top quality products
Whenever you are trying to build a name for yourself, top quality is key to getting the positive attention you seek. One of the best e-commerce marketing you can have is a positive customer experience because researchers have shown a satisfied buyer comes back for a purchase in 80% of the cases and always recommends e-commerce website where they had a good shopping experience.
Set a fair price
Giving a fair value is key to get the sales going. When you’re a new e-commerce store, the market doesn’t know the quality of the products you’re selling and if you put high prices on your products it can be detrimental to your sales. No one is prepared to pay a high price for something they are unfamiliar with.
Give product information
Since you’re lacking the real life feel clients can have when buying your clothes, a good e-commerce solution is to implement a good, detailed description of the pieces of clothing you sell. Give the most important information a buyer would like to know such as the size of the garment or measures, the color, and the fabric, but be careful not to get too specific as no one wants to (and probably won’t) read a wall of text when trying to buy a simple shirt or a hat.
Another e-commerce tip I can give you is to be as realistic as possible. I know you value your products highly, but you have to be real so the clients don’t have unrealistic expectations and get disappointed when they get the product.
Having photos included on your e-commerce website helps the buyers get a more realistic view on what they are buying. A photo gives a visual representation to what you explained in the text and the buyer can see for themselves what they will get.
Using the correct combination of e-commerce marketing and other e-commerce strategies can bring you a lot of success in the online market. These were only a small fragment of things you can do to help you facilitate the process of selling clothes online.
— Retargeting (@Retargeting_Biz) 16 de junio de 2017